City to be transformed into ‘world class’ destination

The tourism economy in Lincolnshire will be transformed by an on-going restoration project, it is claimed.

Hundreds of jobs and millions of pounds will be generated by the £19.9 million Lincoln Castle Revealed scheme.

Now tourism officials have said the project will propel the county from a day trip destination to a world-class option for short

break travellers. And businesses leaders say this change will draw more firms to the uphill area of Lincoln. The statements were

made as the latest phase of the Castle project were unveiled.

Mary Powell, the county council’s tourism development manager, says it will be a huge draw for visitors.

“Come 2015, Lincoln will not just be a day trip, it will be a short break destination,” she said.

“Together with the cathedral, Lincoln Castle Revealed will mean there’s too much for people to see in a single day.”

Matt Corrigan, chief executive of Lincoln BIG, said: “It’s going to be fantastic. Strategically, it is going to put Lincoln on the

map as a tourist destination. The most critical thing for us now is people not seeing Lincoln as somewhere hidden away, but

somewhere mainstream.

“I don’t think it will happen overnight but with the cathedral and the castle and the quality of the spaces and the attractions

we’ve got there, it puts Lincoln into a world class in terms of being a heritage destination.

“It will create a spin off for existing businesses and draw new businesses in, not just up Steep Hill but also High Street.”

The scheme, due to open in April 2015, includes a fully circular wall walk, a purpose-built Magna Carta centre and a heritage

skills centre. And the previously-closed Victorian male prison will be open to the public for the first time in many years.

Matt Felgate, of Bunty’s Tea Room, in Steep Hill, said: “It is going to be brilliant for the Bail and the town, everyone will

benefit from more people coming to the city. I just hope the car parks can cope.”

Thailand Named as Best Value Holiday Destination by The Lonely

The Lonely Planet Magazine India, the favourite travel magazine among India’s increasingly sophisticated travellers, has held its

glittering award ceremony at the ITC Grand Central Hotel in Mumbai. For the second year running, the magazine has asked its readers

to choose their favourite holiday destinations, their preferred hotels and airlines, and their most cherished holiday experiences.

The readers voted in large numbers across forty different categories to identify the most excellent contributors to the travel

industry.

The evening was presented by Shibani Dandekar, the former American television presenter, and was attended by a host of travel

industry executives. A number of Bollywood stars also attended and their presence definitely brought a sense of style and glamour

to the occasion. The magazine’s commitment to awarding companies and destinations that make a valued contribution to the travel

industry reaffirms its mission to guide and advise its readers on how to find truly special holiday experiences.

The Indian traveller is certainly becoming more demanding and bold in seeking new holiday experiences. Naturally, the travel

industry must acknowledge this and strive to meet the demands of this new style of traveller. It is encouraging that many of this

year’s winners also received an award in 2012, thus demonstrating the readers’ desire to award consistent quality. In fact, this is

the second consecutive year that Thailand has won the Best Value Destination (International) award, which proves just how rich the

country is in tourist attractions.

The award was received by Mr. Sethaphan Buddhani, the director of the Tourism Authority of Thailand, Mumbai, who expressed his

pride in Thailand winning an award that is bestowed by such a world renowned travel publication as The Lonely Planet Magazine. The

award is certainly well deserved as Thailand has so much to offer its overseas visitors. Whether tourists are seeking a city break

or a beach holiday, the Kingdom of Thailand s stunning architecture, rich culture and natural beauty has something to please

everyone.

Adventure holidays are also becoming increasingly popular, and tourists seeking adventure will find plenty of opportunities in the

beautiful province of Krabi. From rock climbing on some of Krabi s magnificent limestone cliffs, to scuba diving in crystal clear

turquoise waters among amazing marine life, Krabi is rich in pursuits to please the adventurous holidaymaker. There is also an

excellent selection of holiday accommodation available. For instance, Krabi Riviera Co Ltd provides an outstanding range of villas

that are ideal for couples, families or groups of friends. All villas offer 5 star comfort, including private swimming pools, a

personal concierge service, and some first-rate complimentary services.

With such an excellent selection of facilities and tourist attractions, together with the receipt of a highly prized award in the

travel industry, the future of tourism in Thailand looks well assured.